Offset printing is preferred in the card printing business as it gives a sharper quality of text and is visually appealing. It is also comparatively cheaper than other forms of printing. Metal plates used in offset printing last longer than in the letter pressing process. This happens, because there is no direct contact between the surface of the plate and the print material, and the need for a printer ink cartridge isn't felt in this industry. It's more t do with inks and dyes.

It is possible to have black and white prints as well as colored prints using offset printing technique. It is a cost effective method of creating business cards. Using this process, business cards can be printed on a glossy paper or on matt finish. Though the installation cost for printing companies is high, the investment is recovered quite easily if there are sufficient order volumes. Typically, there is a great demand for business cards made using offset printing process, as it is highly economical, especially when business cards need to be printed in large volumes. Business cards are an effective promotional tool to introduce a company to a potential client. To make an effective business card, the design needs to be impressive at a first glance. It has to stand out from the other cards on a potential customer's desk and ensure brand recall value for the company. Full color business card printing using full color technology backed with printer ink cartridges that come with a company guarantee is an effective way to print attractive business cards to portray a distinctive look.

In order to print a good design, a few precautions are recommended. Firstly, the levels of ink being injected into the card have to be monitored so as to avoid making a cluttered card design that in turn leads to distraction and confusion. To create an effective card design, it is best to avoid the overuse of any printer ink cartridges. The colors that are displayed on a computer are not necessarily the same as those printed. Therefore, it is essential to choose colors from printer ink cartridges that are compatible with the computer.

The four colors primarily used in a full color business card are cyan, magenta, yellow and black. Other colors are made using the primary colors in particular ratios. The printing cost of colored cards is much higher than black and white cards because of the materials used in the process such as negatives, proofs and plates. Full colored business card is made using software such as the Microsoft PowerPoint that has advanced features for better designing.

There is a variety of full color printed cards called the sticker types. Unlike the other cards, sticker cards are not printed on rolls. They are individually trimmed in shapes of squares. They are handed like regular cards but the difference is that they can be stuck on a surface or product. Full color printing provides many variations and is user friendly. It helps create a lasting business identity for the person and organization it represents.